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Consumers Prefer Michigan Potatoes

Consumer research shows that Michigan consumers prefer Michigan potatoes.

Focus groups conducted in 2017 in  Detroit, Grand Rapids, and suburban Chicago show 85 percent of participants surveyed said they would be willing to spend more on a product if they knew it was from Michigan, despite a cheaper alternative being offered. Participants stated they felt better about their purchase if they knew it helped the economy locally and statewide. 

What consumers had to say:
“My favorite food.”
“I haven’t met one I don’t like.”
“Mashed, hashed – doesn’t matter, I love them!”

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Potatoes Buyer's Guide

America's Favorite Vegetable!

Strengthen Best Practices for Potatoes at Retail

Educate your team with free self-guided training modules. Strengthen best practices for potatoes at retail with topics Including Types & Varieties; Storage & Handling; Harvest & Packaging; Nutrition and Marketing Strategy.

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